— Thank you for agreeing to the interview. Please introduce yourself and tell your readers a little bit about yourself. What is your position at Irwin Casino?
— Hi, my name is Sergey, I am a product manager of the project, I have been working on it since the launch.
— What distinguishes Irwin from other developments of Galaktika N. V.?
— Irwin is our first project to have a cryptocurrency converter since its launch. There is also a referral program and a recommendation selection of games, unlike other projects. In addition, we have an interesting feature — Telegram Mini App (TMA). Using the bot, you can open the site mirror directly in Telegram and instantly log in to the project. It doesn’t matter if the user logs in to the project for the first time or not: they will always be logged in. This is very convenient for both users and us. Registration is simple and fast.
— Is Irwin Casino suitable for all users?
— Yes, our project has everything you need for different types of players.
— The «About us» section says that the company uses advanced technologies. In particular, which ones?
— For example, a selection of Recommended games uses a neural network that acts on the basis of user experience, predicting their experience in the future.
— What does a beginner need to know before registering at any online casino?
— I believe that it is important for new players to know about payment methods, registration methods and the bonus program, as well as carefully read the terms and conditions of these bonuses. Keep in mind that account verification is important, and payments should only be made using your bank details or, even better, cryptocurrency.
— What is the special feature of your bonus program?
— Our bonus program can be described using a few basic theses that underlie it:
- Transparency. Our bonuses are clear to players and do not contain hidden tricks and tricks. The user gets what they expected.
- Personalization. Bonuses are adapted for players with different budgets. The more active the user is, the more new bonuses are available to them.
- Profitability. Bonus conditions, their size, and wagering rules exceed most of the offers on the market. It is especially worth noting that there are no restrictions on the maximum withdrawal from the bonus and a wide range of gambling entertainment in which bonuses can be wagered.
— Are there any difficulties during verification, or do users realize the importance of this procedure?
— In the CIS countries, we face such problems as:
- Not everyone understands what a selfie with a document should look like, and they can provide their own selfie without a document.
- Problem with the quality of photos uploaded for verification.
- They don’t understand the profile verification conditions.
- There are difficulties in verifying the payment method.
— Do you think it is possible to create a completely anonymous casino for customers and at the same time maintain fair business conduct?
— In short, in theory, you can make cryptocurrencies with Provably Fair, without mandatory KYC and based on smart contracts. In practice, such a casino will have legal problems, because most countries will not issue any license. In addition, in case of problems with the players, they will be left alone with them and hardly anyone will be held responsible for this.
— How do I choose providers for the catalog?
— The most important thing is that the provider and its slots must be certified. Then you can look at the terms, popularity of the game and relevance for business.
— How can users make sure that the slots are original and the game is fair?
— The project must have a license, and it must work only with large and trust providers. You can check this by examining the page code to see which site the slots are loaded from. For example, some platforms download games directly from the developer’s site in demo mode.
— What gambling activities are most popular with customers?
— The flagships of game popularity among users rarely change. Providers such as Pragmatic Play, Play’n GO, EGT and Hacksaw Gaming hold the top spot in this category.
— Do you think that fast and crash games can surpass slots in terms of demand?
— The genre has undoubtedly gained popularity and is likely to continue growing in the near future, but classic slots are still more popular.
— What misconception do you encounter most from users?
— You can select the case of maximum winnings from the bonus. When there is a limit on the bonus, and players expect to win more from it than set in the bonus.
Also, many users are sure that the casino affects the results of game rounds. Customers often do not understand how RTP works on a large volume of bids.
— Some people blame the casino for the development of ludomania. Do you agree with this?
— The spread of ludomania occurs regardless of advertisers. This is influenced by the global situation, the trend in the media field, and the work of some affiliates who use creatives to provide incorrect information and create a false image of the casino.
— What do you think are the most effective measures to prevent gambling addiction?
— Educating players that the casino is one of the ways to have a good time, for fun, and not for earning money!
— Name 3 problems in the iGaming industry that hinder development.
Payment systems, regulation of markets with frequently changing rules, and traffic patterns that make the casino associated with scams.
— Can you identify 3 positive changes in the field over the past 5-10 years?
— Oddly enough, but I will call the development of competition a positive change. As well as the development of the streamer market and the opening of new sources.
— How do you assess the effectiveness of affiliate marketing? Can modern online casinos develop successfully without affiliate programs?
— Affiliate marketing is one of the tools for attracting traffic and is called Performance marketing. Casinos can develop without affiliate programs, of course, but this will affect the speed of development.
— Some casinos release exclusive slots in collaboration with top providers. Should you expect similar projects in the near future?
— Yes, we are actively engaged in this process with top providers. Wait for new products on our projects.
— What are the plans of Irwin Casino for 2025?
— Website optimization. We are already working on improving the project’s performance and speed. We will expand the range of the bonus store and add new types of commissions to the referral program. We will continue to develop new features that will improve the user experience of our customers.