— Thank you for agreeing to the interview. Introduce yourself and tell your readers about yourself.
— Hello everyone! My name is Vladimir, I am responsible for marketing for our brand.
— How long have you been working in the iGaming industry and what brings you here?
— In general, I have been in the market for more than 10 years. Networking brought me to iGaming (Useful connections. — Editor’s note), which I strongly recommend to everyone.
— Lukkly Casino has been operating since 2024. Is it difficult to open new sites? From the outside, it seems that the market is crowded.
— There are always nuances when opening: which platform to choose, from which GEO to enter the market, etc. I will say that it is always better to start from where you have more expertise or where the holding company has advantages. For example, if you have a buying service (Ad purchase. — Editor’s note) — great, you can use them to close some of the traffic search tasks. If you have personal payment solutions — even better, you save on integrations and commissions. I will also note that you will fill your bumps in any case and get an unforgettable experience.
— Lukkly is the first project of Island operator Lukkly B. V.? Are there any plans to launch new casinos?
— Yes, we are reaching our top level of volatility, but this is not the limit. We already understand some of the patterns associated with the same marketing. I think that we will be able to transfer all our experience to our new projects, which you will learn about in the foreseeable future.
— How do you feel about your competitors?
— great. Competitors can teach you what to do or not to do, and deep sourcing (Search) always helps. — Editor’s note). Based on the correct analysis of competitors, you can build your own development strategy and bring in the best ideas of your own.
— How do your competitors treat you? Did you have to «wash» yourself from black PR or protect yourself from DDoS attacks?
— I will say this: the competitors have already noticed us. It’s nice. So we are moving in the right direction. This can be seen thanks to the solutions of competitors that we encounter in the direction of SEO.
— Does Lukkly Casino operate on a custom platform or is it a White Label solution?
— Custom platforms always work better in the long term, because there may actually be more ideas that you can integrate there. With White Label solutions, there can always be nuances in the work that you have to bypass or put up with them. To answer your question, Lukkly Casino operates in accordance with the White Label.
— What audience are you targeting? Are there many high rollers among your clients?
— Yes, we already have high rollers, and this is very pleasant and revealing. We get quite pleasant feedback from our partners that our product «comes in» to players. This confirms the correctness of our path in this market. We try to be a high-quality entertainment center for players from different countries, such as Russia, Turkey, Poland. We continue to expand the boundaries of our international audience through-I can safely say-better interaction with our community!
— In which countries is the casino available? Do you plan to enter new markets?
— We are now available in the markets of Russia, Turkey and Poland. But since we also accept payments in cryptocurrency, we are open to any GEO. We plan to study and cover more and more geos for expansion.
— Does Lukkly have exclusive games or collaborations with well-known providers?
— Exclusive integration with InOut. We are one of the few who conduct a unique integration with this provider. This means that some products and mechanics will only be available from us (or with special conditions).
Cooperation with top providers such as Endorphina, Pragmatic Play and others allows us to provide new products immediately after their release, participate in collaboration tournaments and offer exclusive bonuses.
— What technologies do you use to protect user data and prevent fraud?
— First, it is verification via Sumsub. It is one of the leaders in the field of KYC / AML solutions. Thanks to integration with it, we can quickly and safely identify the user’s identity, eliminating fraud risks.
Second, validation of phone numbers. We have implemented number verification via SMS before depositing and withdrawing funds, which adds an additional layer of security and reduces the likelihood of multi-accounting.
Third, data storage. All user information is encrypted and stored in databases, access to which is strictly regulated through a system of roles. We do not store unnecessary information and adhere to the principle of data minimization, complying with international standards (including the GDPR).
Fourth, a multi-level access system. Employees only get access to the data that is needed to complete their tasks. Any activity is logged and monitored.
Finally, anti-fraud scenarios. Our team regularly analyzes player behavior, as well as transactions, for anomalies, deviations, and attempts to abuse bonuses. Thus, we do not just meet basic requirements, but actively invest in technologies that make the game safe for both users and businesses.
— How do you collect feedback from players?
— We have a support service. We are starting to grow our wonderful community, which we listen carefully to become even better.
— Can you give an example of innovations and improvements made based on customer requests?
«Of course! One example is our development of the loyalty system based on player feedback and suggestions. We have implemented a mechanic where each bid brings loyalty points to the client. These points can be accumulated and used in a special shop where players exchange them for really valuable bonuses and gifts. This is not just a «tick for the program», but a full-fledged gamified system. It makes the game more engaging and rewards users for being active.
— What component does a modern online casino need?
— Without properly functioning payment systems. In this regard, everything is stable for us. This is our main advantage.
— What is the most effective way of promotion?
— Alas, there is no most effective one, everything works in symbiosis. But I emphasize SEO (Promotion through search engines. — Editor’s note) and influencers (Opinion leaders. — Editor’s note).
— Tell us more about the Lukkly loyalty program. Why should you pay attention to it?
— First of all, there is cashback on the real balance. Unlike many competitors, we charge a refund directly to the game account, and not to the bonus account. This means that you can immediately use it without any additional wagering conditions.
Secondly, regular sweepstakes of equipment. Every two weeks, we hold sweepstakes with great prizes: from the iPhone to headphones and gaming peripherals. We don’t just promise — we do give gifts to active players.
Third, generous bonuses. Our promotions often offer bonuses of up to 250% or even higher. Currently, there are very few projects on the market that give out so much under the standard bonus policy.
— Do you participate in educational projects? For example, to spread the ideas of responsible play, etc.
— Yes, we pay attention to educational initiatives. We have a well-thought-out blocking procedure. It helps to ensure the comfort and safety of users, especially in case of suspicious activity or signs of gambling addiction. In addition, we are implementing a training system in the FAQ format, in particular, on cryptocurrency payments, so that users can understand how to safely and conveniently apply this payment method. This is part of our strategy to develop a culture of responsible gaming and raise general awareness.
— What do you think prevents online casinos from developing?
— There are a lot of internal regulators in every market, so we have to adapt to new conditions every day and become stronger.
— How would you deal with this problem?
— There is no place without it, and this is good, because either you adapt to the changing market, or the market «eats» you.
— What are your goals for the next 2-3 years?
— Become bigger, stronger and more recognizable in your segment. Open a few more projects, as I see that we are doing very well with our team.